#BehindTheBrand | Meet Bri- The Founder of EMBRI
Posted on August 01 2017
We sat down with the Founder of EMBRI and Full-Time Toddler Wrangler Briana Greer to get some insight on how the brand came about and what she envisions for the brand's future. Scroll down to get the scoop on how this #girlboss does it all.
So, first things first, did you always want to be an entrepreneur or designer?
I’ve always been really into design, specifically interior design and my dad loves to tell the story about my brother and I starting a Bank called “Ashley’s Banks” (Shout out Fresh Prince) in the computer room of our home when we were banned from TV for a week. So yes, I guess I’ve always had a subconscious interest in both. I’m also super passionate about living life on your own terms so if it wasn’t this I am sure I would have found my way to entrepreneurship at some point in life.
Why MacBook Cases and Tech Accessories?
You know, it all kind of happened super organically. I needed a MacBook case and went looking for a cute one online. I couldn’t find anything I really liked, and I had JUST made a glitter coffee mug that I found a tutorial for on Pinterest so I thought hey! A glitter MacBook case would be cute. I bought a clear case from some random site, and when it arrived I went to town. It turned out super cute and I posted it on my personal Instagram. It got a lot of attention and people started asking me to make them one, so of course I did and decided I’d make an Etsy. The rest is really history.
What does a typical day look like for you?
Honestly, every day is different. My two year old daughter is my alarm clock and she usually wakes me up around 7am. I make a nice hefty breakfast because if I don’t eat in the morning my entire day is ruined and once we are out the door I’m usually running all over the place until it’s time to pick her up. Sometimes it’s a photoshoot, meeting, back to back calls, emails, but always the post office. The people at our local post office are our friends- they get Christmas gifts and all! haha But as an Aries, I like to keep physically busy so you can count on me tapping my toes with full blown anxiety if I’m sitting in one spot for too long.
What do you see for the future of EMBRI?
My brain is always SPINNING with ideas! It gets hard to compartmentalize them all but our current #1 goal is to make quality tech accessories that are both cute and functional. If we are talking big picture- the ultimate goal is to use EMBRI as a platform to connect. Connect with other interesting brands, artisans, and just really cool people doing amazing things in the world. At my core, I'm a giver and a creative. I like those qualities about myself so I'd love for my brand to be a representation of that. Things like curating innovative events and collaborating with inspiring artists or influencers are high up on my to do list!
5 Fast Facts
Biggest Pet Peeve:
Okay I actually have two! 1. Not being able to find the lid to match the bottom of my tupperware and 2. Going into the bathroom to find an empty toilet paper roll! LAZY!
Anything Asian-y. Teriyaki chicken, Miso Soup, Sushi… I’m here for it!
If you could visit anywhere in the world where would you go:
Bali or Greece! I’ve been dying to go for at least 3 years now.
If you could be anyone, but yourself, living or dead, who would you be?
hmmmm... Thats a really hard one. Beyoncé, Oprah, Michelle Obama? Maybe even Tracee Ellis Ross? IDK but I’d def want to still be alive! LOL
What does success mean to you?
Happiness.... and a nice car...but Happiness for sure! haha
Thanks for reading and getting to know our Founder!
If you'd like to connect with Bri you can reach her directly at Briana@embrishop.com or follow her on Instagram @itsjustbri. She loves to hear customer feedback and ideas for partnerships, sponsorships, collaborations, OR you can just say hi.
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